JAKE SHAW
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Jake Shaw
"V - VEGAN PROPAGANDA" - PUBLICATION (2018)
My first social/political project, as a long time vegan myself, based on the idea of the public labelling vegan activism as 'vegan propaganda' and vegan food as 'boring'. I flipped this into a satirical 'menu' style publicatio featuring culinary collaborations with a meat eater to show not everyone is so closed minded. Still life food photography shot in the red and yellow (ketchup + mustard) neon aesthetic to reflect how big chains such as McDonalds use these colours to make you hungry and to sell - as isn't all of the meat and dairy industry just propaganda?